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Digital Modus Software Solutions appoints Emma James as Chief Commercial Officer

Published by Charlotte Fionda on 21 January 2026

Digital Modus Software Solutions appoints Emma James as Chief Commercial Officer

This move strengthens the organisation’s leadership as it accelerates the commercial success and further development of its leading Cloud-based AI solutions for managing supplier relationships, Contract Management and Spend Analytics. 

Emma brings over 15 years of experience in senior procurement, commercial, and supply chain leadership roles across the complex healthcare ecosystem and the broader public sector. Among her varied roles, Emma served as Director of Procurement and Supply Chain at Nottingham University Hospitals NHS Trust, with an annual spend of ~ £1.7b. Emma led large, complex  100 people + teams to deliver major procurement and commercial transformation programmes during Covid-19 and periods of significant operational and financial pressure.

She has also held senior roles at University College London Hospitals NHS Foundation Trust, an organisation with ~ £1.6b spend, managing a team of senior procurement professionals.  Other roles include collaborative procurement organisations supporting healthcare, education and local government, giving her a strong, practical understanding of how public sector systems operate at both strategic and frontline levels.

In her new role, Emma’s knowledge & experience will help to drive and shape how our products look, feel and deliver better commercial outcomes for our clients. Her remit is forward looking, shaping solutions that better use data & AI to manage suppliers and commercial functions more effectively. 

Emma is a proven leader with expertise in driving efficiencies and innovation, improving systems and processes, and enabling transformation through practical, scalable solutions. She has worked closely with NHS teams to ensure the successful delivery of technology projects that support frontline teams, freeing up time and resources to focus on strategic priorities.

Emma James, Chief Commercial Officer at Digital Modus, said: 

“Having spent many years working within the NHS, I’ve seen first-hand the pressures teams face and where systems and processes can fall short. This role gives me the opportunity to help shape solutions that work – solutions that are grounded in real operational need, deliver tangible value, and genuinely support public sector organisations to work more efficiently.” 

Nick Howes, Chief Executive Officer at Digital Modus, said:

“We’re delighted to welcome Emma to Digital Modus. Her deep understanding of the healthcare ecosystem, combined with extensive hands-on procurement experience in senior leadership roles, will be instrumental as we continue to build and deliver our agentic, human-led solutions across procurement, supplier management, and spend analytics. Emma brings a rare blend of commercial insight, curiosity and creativity, alongside a genuine warmth and collaborative approach that will be a real asset to our team and our clients.”

Emma’s appointment reflects Digital Modus’ continued investment in senior leadership with deep sector experience.

[ENDS]

About Digital Modus Software Solutions

Digital Modus Software Solutions turns deep public sector knowledge and experience into practical solutions that drive impact, improve performance, and increase efficiency.

Built on Salesforce, the world’s leading Data and AI platform, we develop solutions that help organisations streamline procurement, contract management and strengthen supplier relationships and deepen understanding buying data through integrated analytical tools.  

We support organisations to buy the right things, in the right way, at the right time, and on the right terms — helping them build strong, lasting relationships with key suppliers.

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